Sociogamify 2.0: Innovating Application Design with Gamified Social Networking for Enhanced User Engagement
Sociogamify 2.0 is a cutting-edge 2-hour tutorial that teaches how different software applications can benefit from integrating social networking and gamification. This tutorial focuses on how applications in fields such as education, healthcare, enterprise, and entertainment can leverage social networking features and gamified elements to boost user engagement, retain users, and create richer user experiences for them. In today’s digital world, software applications that effectively engage users and encourage collaboration stand out. They can significantly enhance user satisfaction and loyalty by incorporating social networking features like community building, user interaction, and content sharing alongside gamification elements like rewards, challenges, and progress tracking. During this tutorial session, participants will gain valuable knowledge about the latest trends and research in combining social networking with gamification to improve application design. These insights mostly come from the recent Sociogamify special issue, which will provide them with up-to-date knowledge and equip them with advanced strategies to apply to their projects. They will learn practical skills, including methods and tools to add social networking and gamified features to various types of applications. Through interactive sessions, participants will collaborate to brainstorm and create innovative application features. They will also discover future opportunities, such as potential collaborations across different fields and chances to contribute to important publications.
Mohammad Hajarian
Computer Science Department, Universidad Carlos III de Madrid

Dr. Mohammad Hajarian is a Marie Curie Postdoctoral Fellow and Assistant Professor at Universidad Carlos III de Madrid, where he leads the EU-funded ROSNUB project. He is also the CEO and Founder of Gegli (Gohardasht), one of the pioneering social networks he launched in 2003. With over 50 publications, including articles and books, Dr. Hajarian has made significant contributions across disciplines such as Online Social Networks, Gamification, Human-Computer Interaction, Interaction Design, Recommendation Systems, Personalization, User Engagement, Data Science, and User Acquisition. His research currently focuses on developing methods to fight misinformation and mitigate online hostility within social networks. He has taught over 35 courses and supervised numerous graduate and postgraduate theses. His innovative work has been widely adopted in the social media and software industry. He collaborates with fellow researchers through his social network platform to implement and validate cutting-edge methods in real-world environments. He has also participated in several industrial software projects and actively collaborates on various Horizon Europe and industry-driven projects. He frequently serves as a reviewer and editor for leading scientific journals and conferences. He also speaks and presents papers, workshops, and tutorials at major conferences and universities. In recognition of his contributions, Dr. Hajarian has received several prestigious awards and honors. The full CV is available at: https://www.mhajarian.com/


